Afsoon is the Human Resources & Wellness Manager for Matthews. With over 30 years of industry expertise, she has dedicated a decade of service to Matthews, where she has been instrumental in leading comprehensive human resources initiatives for the EMEA division.

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Afsoon's extensive experience encompasses all critical HR functions, including recruitment, performance management, HR policy development, employee relations, and labor law compliance. Her commitment to fostering safe and healthy workplace environments reflects Matthews' core values of excellence and integrity. She has played a pivotal role in building strong, diverse and high-performing teams throughout the region, creating environments where employees thrive and achieve their best performance. Her strategic approach to talent development and team growth has contributed significantly to the company's success.

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Afsoon holds a degree in secretarial and business Aadministration and is a certified co-active coach, combining strategic insight with a people-centric approach. She is also a Licensed Master Practitioner of Neuro-Linguistic Programming. Fluent in English and Persian, she brings a valuable multicultural perspective to her role.